Send business-initiated WhatsApp messages from your own connected business number using approved templates, with a consent attestation at launch and opt-out handling built in. A guided onboarding connects your number in a few clicks.
Northwind Realty
+1 (415) 555-0142
Template · spring_followup_v2
ApprovedHi {{1}}, this is Sam at Northwind. Thanks for downloading the spring pricing guide. Reply here and I can walk you through the options whenever it suits you.
Business-initiated · variables filled per contact
Contacts
Dana Whitfield
+1 (206) 555-0118
Replied 18h ago
Marco Reyes
+1 (312) 555-0173
Opted in at form
Priya Anand
+1 (646) 555-0204
No reply yet
Owen Clarke
+1 (503) 555-0149
Inbound: "STOP"
24-hour service window
06:12 leftInside window
Free-form replies send
Outside window
Approved template only
Template sends
612
Rate / msg
$0.0140
Balance
$38.27
Inside the 24-hour window you reply freely. Outside it, only an approved template can send.
The problem
Inboxes are crowded and cold email gets skimmed at best. WhatsApp is where a lot of buyers actually live, but reaching them is not as simple as pasting your pitch. Business messaging has rules: you cannot just blast strangers, the first message must use an approved template, you need consent, and you can only send freely inside a limited window after the contact messages you.
The market gap
Most "WhatsApp marketing" tools treat the channel as an island, and consumer chat apps were never built for outbound business outreach at all. ZipAudience treats WhatsApp as one lane of the same campaign: the same audience and suppression, a guided onboarding to connect your own business number, approved templates, and consent enforced at launch. You add a channel, not another silo.
How we solve it
WhatsApp is a channel inside the multi-channel campaign builder, wired into onboarding, consent, and suppression from the start.
Reach out first with a business-initiated WhatsApp message, then carry the conversation forward when the prospect replies.
A guided onboarding connects your own WhatsApp Business number in a few clicks, or use a ZipAudience number.
Business messaging requires templates to be approved before they send. Map an approved template to your campaign and send it.
Outside the 24-hour customer-service window after a contact messages you, sends use an approved template, exactly as the channel requires.
A consent attestation is required to launch, and inbound STOP or UNSUBSCRIBE opts the contact out on WhatsApp.
WhatsApp is pay-per-message from your prepaid balance; sends through your own connected number are not billed by ZipAudience.
WhatsApp shares the same audience and suppression as the rest of your outreach, so a contact who opts out is filtered from future sends. Today the AI reply inbox, intent scoring, and AI-drafted replies cover email; WhatsApp focuses on compliant, template-based sending and opt-out capture, with more on the roadmap.
How it works
Use the guided onboarding to connect your own WhatsApp Business number, or use a ZipAudience number.
Pick an approved message template for the campaign. The first business-initiated message must use one.
Attest that your audience has consented, then add WhatsApp to a campaign and go.
Inbound messages and STOP opt-outs are captured; opted-out contacts are filtered from future sends.
Land your message on the channel prospects actually check, instead of a crowded inbox.
Approved templates, consent attestation, and window-aware sending keep your outreach inside the rules.
WhatsApp uses the same leads and suppression as your email and SMS outreach.
Send under your own identity with a guided connection, or use a ZipAudience number.
Yours, if you want. A guided onboarding connects your own WhatsApp Business number so you send under your own identity. Prefer not to manage a number? You can use a ZipAudience number instead.
That is how business-initiated WhatsApp works: the first message to a contact must use a template that has been approved. You map an approved template to the campaign and send it. Once a prospect replies, the conversation opens up for the customer-service window.
After a contact messages you, there is a 24-hour customer-service window in which you can send freely. Outside that window, business messages must use an approved template. ZipAudience sends accordingly.
A consent attestation is required before a campaign can launch. An inbound STOP or UNSUBSCRIBE opts that contact out on WhatsApp and adds them to your suppression list, so they are filtered from future WhatsApp sends.
WhatsApp messages are pay-per-message, drawn from your prepaid balance. If you bring your own connected number, sends through it are not billed by ZipAudience.
Add WhatsApp to your outreach: approved templates, your own number, opt-outs handled.
Add WhatsApp outreachHelp others discover what ZipAudience can do.
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